Week of Fashion SS26

The South African Menswear Week has undergone a significant transformation, rebranding itself as the Week of Fashion. This change, which took place from April 23-25, 2026, marks a bold step towards inclusivity across the fashion industry, welcoming diverse voices and talents.

A Celebration of Diversity

The Week of Fashion was not just about showcasing menswear; it was a grand celebration of fashion in all its forms. The event attracted powerhouses like Jozi Collective, Imprint, and Afrogrunge. Together, they elevated the platform, presenting a myriad of styles that encapsulated the spirit of African creativity.

Imprint's EMBO Debut

Among the highlights of the event was Imprint's debut of their EMBO collection. The designs celebrated African heritage while pushing the boundaries of contemporary fashion. The audience responded with enthusiasm, marking a significant milestone for the brand as it continues to carve a niche in the fashion landscape.

A Hub for Creatives and Buyers

The Week of Fashion emerged as a crucial hub for industry professionals, with buyers and publications eager to discover the next best designer. The event provided a unique opportunity for emerging talent to connect with influential figures in the industry, fostering relationships that could shape the future of African fashion.

Future of Fashion in Africa

The rebranding from South African Menswear Week to Week of Fashion signifies a broader vision for the industry. This change not only promotes inclusivity but also inspires a new generation of designers and creatives. With brands like Casa O SHIAFI and Toitoi Apparel participating, the event showcased a rich tapestry of African fashion that celebrates both tradition and modernity.

The Week of Fashion is more than just an event; it is a movement, paving the way for a vibrant future in African fashion.