Fashion

Fashion Meets Frequency: A Night of Artistic Fusion in Cape Town

On a vibrant night at Kaya Cafe, Qeftys and Mas Genesis united fashion and music in a groundbreaking event. This collaboration showcased the dynamic energy of Cape Town's creative scene, blending storytelling with live performances and visual art.

December 26, 2025
4 min read
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Qeftys x Mas Genesis

Qeftys x Mas Genesis

Fashion Meets Frequency: A Night of Artistic Fusion in Cape Town

On a warm night at Kaya Cafe, the air buzzed with a unique energy, a sensation that only arises when different art forms collide. Qeftys, known for its innovative fashion, partnered with Mas Genesis, a multifaceted writer, producer, composer, and rapper, to present a captivating show that served as a living mural of Cape Town’s creative pulse.

The Atmosphere of Creativity

From the moment the doors swung open, the vibe was electric. The rhythmic conversations, the warm lights reflecting off stylish silhouettes, and the confident movement of Qeftys garments through the crowd created an immersive experience. This collaboration was more than just a showcase of fashion; it symbolized how style can coexist with music, painting, and performance.

The Talent That Carried the Night

The evening commenced with local podcaster Tanaka Inflow, whose insightful explorations of stories and culture set a thoughtful tone. As the crowd engaged, art blossomed in real time through a live painting session by someguysart. Each brushstroke danced to the beat, colors shifting like visible emotions. It was a captivating dialogue between music and visual art.

Guest performances elevated the atmosphere:

  • The ethereal and soulful Raeth,
  • The smooth, tender presence of Uvi Madli,
  • And Panda from the UCT Hip Hop Society, whose raw energy celebrated Cape Town’s vibrant underground scene.

Each artist contributed unique textures and moods, weaving an unforgettable experience for everyone present.

Why Qeftys Shows Up

At Qeftys, our mission is to blur the lines between fashion and culture. Collaborations like this allow us to connect with creators who shape the city’s heartbeat. We aim to stand with local talent, resonating not just as a brand that dresses artists, but as a movement that embodies their spirit.

A Brand With a Growing Story

This year marked a milestone for Qeftys, as we were featured in the Netflix film Love and Wine. This exposure has expanded our reach beyond local streets, showing that homegrown creativity can shine on international platforms. Recently nominated for foreign acts at the Zim Hip Hop awards, our story continues to evolve from boutique racks to global stages.

The Essence We’re Crafting

What unfolded at Kaya Cafe transcended a mere show; it was a fusion of communities — fashion lovers, music aficionados, visual artists, students, and storytellers, all sharing a common creative language. It underscored that Qeftys is not just a brand; it’s a vibrant movement shaped by those who wear, perform, and breathe life into its identity.

As we look to the future, our commitment to collaborations and culture-sharing will only deepen. Qeftys is not just observing the scene grow; we are growing alongside it.

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QeftysMas GenesisFashionCape TownArtCollaboration